It is the colour of luxury.
it is is elegant and prestigious.
Works best for high ticket products.
Example:- jewelry
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Similar ideas to Gold
Humans tend to overemphasize the positive elements of a product and ignore the downsides. For example, consumers wait overnight for new releases of certain products, even though other brands have better features and are cheaper.
One reason is that people v...
Today's luxury is about rediscovering an immaterial dimension - time, space, and experiences.
Time and travel, which seem very precious today, were pivotal in the evolution of luxury. Since Antiquity, contact with other nations fuelled a desire for rare and exotic items.
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