The GLAD Rule - G
[G]ive them what they need to know, not everything you know.
We’re often tempted to demonstrate our knowledge or expertise by heaping on a wealth of information. But that just dilutes the main argument.
Instead, start by asking: What does my audience need/want to know? Stick to that.
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We (should) have meetings to make a decision, not to decide on the question.
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The GLAD Rule - D
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