The GLAD Rule Works For Conversation Too

This approach can be used in general conversation, too - not just in formal presentations.

The crux of it is keeping it simple, compelling, and audience-focused.

Why would they want to listen? What will they get out of it? If you make the the case clear and provide an attractive benefit to action, you'll got them hooked.

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MORE IDEAS ON THIS

How To Fix Meetings: The “GLAD” Rule

First of all, treat your meeting like a presentation. The first part should be the delivery of the message and the second should include a quick, time-limited Q-and-A and the definition of action items.

Then, as speaker coach Diane DiResta recommends,

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A Couple Of Tips On Presenting To An Audience

If you're worried about presenting in front of people, DiResta has a few quick pointers that are easy to remember:

Instead of looking at a sweeping sea of people, focus your attention on one person in the audience for 10 seconds, then switch to another person. This mak...

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Remember What Meetings Are For

Meetings are done - or should be done - to discuss the problems and the solutions to those problems; not to create more problems.

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Meetings Are A Pain And A Drain

Meetings are - more often than not - unproductive, owing to poorly organized (or absent) agendas, wayward oversight, and directionless conversation. Even thinking about a meeting sends some into a tailspin.

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The GLAD Rule - L

[L]ead with “you.”

Believe it or not, your presentation is not about you - it’s about your captive audience. So give them what they want. Talk about their needs and pain points. Be clear about solutions that affect them. And use “you”...

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The GLAD Rule - D

[D]eliver details in the middle, the thesis at the beginning and end.

If you start with the nitty-gritty, you’ll lose your audience. Grab your audience with a hook (like a story or a compelling statistic), then share your main thesis. What is your point and why...

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The GLAD Rule - G

[G]ive them what they need to know, not everything you know.

We’re often tempted to demonstrate our knowledge or expertise by heaping on a wealth of information. But that just dilutes the main argument.

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The GLAD Rule - A

[A]ct, and push for [A]ction.

Be performative - but only as far as it supports your main point.

While numbers vary, experts have noted that 60-80% of communication comes from body language, so leverage that with gestures that emphasize your ...

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