This approach can be used in general conversation, too - not just in formal presentations.
The crux of it is keeping it simple, compelling, and audience-focused.
Why would they want to listen? What will they get out of it? If you make the the case clear and provide an attractive benefit to action, you'll got them hooked.
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We (should) have meetings to make a decision, not to decide on the question.
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Similar ideas to The GLAD Rule Works For Conversation Too
The most productive one-on-ones have some kind of structure, which requires you to do some prep beforehand. Basically, don’t just show up and chat—you’ll lose precious time in rambling conversations.
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