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Behavioral design formula

Behavioral design formula

A user’s behavior = ability + motivation + trigger

Behavioral design is a user-centered frame and tries to let the user's emotions and needs guide the development process while using triggers to get the user to take a specific action.

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MORE IDEAS FROM THE SAME ARTICLE

Two key principles for UX development are:

New apps often struggle to succeed because people fail to adopt them. That is why a basic UX plan is not enough. You also need a behavioral design to succeed.

There are two ways designers and developers can ensure that software is a joy to use.

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