Where It Began

Who can tell what Dr. Pemberton was thinking, but one thing he could not have predicted was the potential of the beverage he created. He sold the rights of his business gradually till there was not one bit left, just prior to his death, he made his last sale: to an Atlanta businessman. The trademark first appeared in the Atlanta Journal, inviting thirsty citizens to try the new fountain drink. Mr. Asa G. Candler then proceeded to acquire each piece of the pie until he had the whole pie.