Change is Here

Coca-Cola diversified its packaging and distribution after World War II and acquired some new products. Its first packaging, the contoured bottle was introduced in 1916 and later registered in 1960. Coca-Cola introduced its first lemon-lime drink, Sprite in 1961. It entered the citrus juice market with the purchase of Minute Maid Corporation in 1960. One thing is clear, Coca-Cola was not playing a fast-and-lose game in these waters, Coca-Cola was all about domination. It is not surprising that Coca-Cola's biggest competitor is water and not another fruit juice or beverage corporation.