Coca-Cola introduced Coke Zero, its zero-calorie soft drink but with the same regular taste as Coca-Cola in 2005 and acquired Energy brands in 2007. The big announcement came in 2007 when after acquiring Energy brands, Coca-Cola joined the Business Leaders Initiative on Human rights, a group of companies collaborating to develop and implement corporate responses to human rights affecting the business world. Today, the Corporation gives back, understands, and projects social responsibility.
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