Endearing people are natural storytellers. They captivate and entertain with their stories, without overt bragging.
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Human beings are natural storytellers. We are familiar with stories that have been passed from generation to generation, such as Romeo and Juliet, or Hansel and Gretel.
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As freelancing is becoming common, people with powerful personal brands have a leg up on getting jobs and being promoted. And personal brands are built on, among other things, telling and sharing great stories.
Stories help us hold attention, remember and persuade. Savvy
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