Twitch
Twitch started as ‘JustinTV’ named after the founder, Justin Kan. Every day he would live to stream his life. Expanded to allow anybody to stream but the ‘everyday life’ content wasn’t gaining traction.
Pivoted towards gaming and a creator-supported model rather than a viewership model. Incentives to create content drastically improve when the creator has clear income opportunity rather than creating for views/engagement. The market wasn’t huge for gaming at the time but the engagement and participation was extremely high within the niche
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Tim and Andrew discuss how networks effects are the foundation of many successful tech companies and how to pick the right metrics for your startups.
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