#550: Andrew Chen — Metaverse, Metrics, and Meerkats - Deepstash

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Andrew Chen Early Inspirations

Andrew Chen Early Inspirations

My Life in Advertising by Claude C. Hopkins was an early inspiration for Andrew. It Emphasized direct marketing at a time when advertising was very brand-driven.

Claude Hopkins invented coupons leveraging an interesting strategy:

Gave coupons to newspapers to get ahead of the demand curve – consumers would be angry if the store didn’t have the product the coupon promised. 

He believes the principles of marketing durably persist over time, they just use different mediums and technologies.


251 reads

Writing & Silicon Valley’s Foundation: Network Effects

Writing & Silicon Valley’s Foundation: Network Effects

Andrew did daily journaling, wanted to find ‘the secret of Silicon Valley’ – what made this machine work? His biggest finding = “Network Effects

You need users to make a product work, network effects are the results of positively connecting people through technology which organically makes that technology better.

Metcalfe’s law is wrong – The value of network effects does have a limit, it eventually gets to a point of supply that is difficult to navigate and has an increased number of ‘trolls’ or illegitimate users


209 reads



Twitch started as ‘JustinTV’ named after the founder, Justin Kan. Every day he would live to stream his life. Expanded to allow anybody to stream but the ‘everyday life’ content wasn’t gaining traction.

Pivoted towards gaming and a creator-supported model rather than a viewership model. Incentives to create content drastically improve when the creator has clear income opportunity rather than creating for views/engagement. The market wasn’t huge for gaming at the time but the engagement and participation was extremely high within the niche


159 reads

Twitch solves the original sin of the internet, which is having an advertising-based system…We decided to go with banner ads overpaying each other online



183 reads

Games and the Metaverse

Games and the Metaverse

Many games (like Axie Infinity) are a natural way to ease casual people into crypto.

Roblox is an example of what the next generation of social networks could look like. Multiplayer and deep network effects embedded in the VR/AR metaverse experience. 

You work, organize, and gather in this digital reality. Empowering reward and ownership to these realities will be the next interesting layer to this technology. 

Ready Player One is a movie that captivates what the metaverse could be but is ultimately dystopian under monopolistic control. Andrew hopes the metaverse is a genre rather than a company.


157 reads

Startup Q&A

-- What types of questions does Andrew ask to understand a founder’s growth mindset?

  • What happens when you internet search for something?
  • How would you 10x a current startup?

-- What are the right metrics to use?

Understand what people actually use your product for – define your high-value users. Pick your strategy first (product vision); Identity what retains and generates business value; Set metrics to validate if your strategy has causation. 

-- What are common errors among founders?

Brand marketing is overused in customer acquisition.


161 reads



Mother of two girls🙏 Motivator💯 Good Vibes✌


Tim and Andrew discuss how networks effects are the foundation of many successful tech companies and how to pick the right metrics for your startups.

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