Many games (like Axie Infinity) are a natural way to ease casual people into crypto.

Roblox is an example of what the next generation of social networks could look like. Multiplayer and deep network effects embedded in the VR/AR metaverse experience. 

You work, organize, and gather in this digital reality. Empowering reward and ownership to these realities will be the next interesting layer to this technology. 

Ready Player One is a movie that captivates what the metaverse could be but is ultimately dystopian under monopolistic control. Andrew hopes the metaverse is a genre rather than a company.

My Life in Advertising by Claude C. Hopkins was an early inspiration for Andrew. It Emphasized direct marketing at a time when advertising was very brand-driven.

Claude Hopkins invented coupons leveraging an interesting strategy:

Gave coupons to newspapers to...