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When people know what the result of taking a pill is supposed to be, they might unconsciously change their reaction to cause that result or report that result has taken place even if it hasn't.

However, studies show that a placebo doesn't trick the brain - the brain reacts differently to ...

When people can make a free choice, they embrace positive or negative outcomes that confirm they were right.

Studies show that this tendency persists in both poor and rich conditions. This means the brain is primed to learn with a bias linked to our freely chosen actions. The brain le...

A study which compares the rates of evolution of certain cultural aspects like automobiles, pop music, and literature, show that the evolutionary pace of modern culture is slower and more constant than most people feel. While some studies can be subjective due to the kind of topic being st...