<ol><li>Tinker Hacker </li><li>Try - Fail - Learn </li><li>Prototyping and models </li><li>Perpetual Beta </li><li>0 Contentedness </li><li>Flushing out mistakes to succeed fast </li><li>Stanford Positive Coach Alliance </li><li>Chunking Risk > Breakdown = LADDER </li><li>Break Rules / 5 Whys </li><li>Historicity </li></ol>

#2 [ Experimenter 

<ol><li>Zinio </li><li>Cargill Cash in Zimbabwe </li><li>Intuit Blog > Digital Marketing </li><li>Virgin Seat Video > Branson / Boeing </li></ol>

#4 [ Hurdler > Cases

<ol><li>set Designer </li><li>Story Teller </li><li>Care Giver </li><li>Experience Architect</li></ol>

Build 

<ol><li>Passing </li><li>Coach not direct </li><li>Everyone Touches </li><li>Less Dribbling </li><li>Goals not running </li></ol>

#5 ] Collab = Soccer Team Spirit 

<ol><li>Shoes </li><li>Being yourself </li><li>Home tour </li><li>Top Secret Interaction </li><li>Laugh Smile </li><li>what can you buy for 10$ </li><li>Bring a Friend </li></ol>

Anthropologists 7 things with kids 

<ol><li>Make each one Stretch </li><li>Ground Rules for Engagement </li><li>Space Design for thinking </li><li>Retain Focus </li><li>Jump & Build sessions </li><li>Physical</li><li>Numerate Record </li></ol>

#6 Director 7 steps to Brainstorm 

<ol><li>Anthropologist </li><li>Experimenter </li><li>Cross Pollinator</li></ol>

Learn

<ol><li>Learn </li><li>Organize </li><li>Build </li></ol>

3 areas of Innovation 

<ul><li>Design Thinking </li><li>Overcome Devil's Advocate </li><li>Overcome Negativity </li><li>Build and Create Innovative Products and Services </li></ul>

Managing and Executing Innovation 

<ol><li>Psychological inertia </li><li>Connect </li><li>Show and Tell </li><li>Diversity in the Team / work </li><li>T Shaped Empathy </li><li>Deep knowhow </li><li>Lateral Thinking </li><li>Boomerang Staff : venturist </li><li>Found in Translation </li><li>Giving ~ FOSS </li><li>Biomimicry ~ Other Fields </li></ol>

#3 [ Cross Pollinator 

<ol><li>Ease of Use UX </li><li>Use Value and Gain </li><li>Quality of Experience </li><li>Positive Experiences </li><li>Focus on the small stuff </li></ol>

#7 Experience Architect 

<ol><li>Safeway Kraft = Unified Team </li><li>Cargill Triathlon </li></ol>

#5 ] Collab = Cases 

<ol><li>Hurdler </li><li>Director </li><li>Collaborator </li></ol>

Organize 

<ol><li>Understanding User Needs </li><li>PIE [ Problems Issues Expectations </li><li>Vuja De [ Seeing the same thing with new eyes </li><li>Idea wallets [ store Record and Retrieve Ideas </li><li>Beginners Mind [ Question, 5 Why, Freshn Mind </li><li>Picking from the Trash bin </li><li>suspend Judgment </li><li>Behavioral Economics </li><li>Extreme Human Factors </li><li>Candid Camera </li><li>Converse Probing </li><li>Genchi Genbutsu [ Go See yourself </li><li>7 things with Kids </li><li>Thought Bombs </li></ol>

#1 Anthropologist

<ol><li>Tchibo ] 7 day Sales</li><li>google ] Alphabet </li><li>Gillette </li><li>WL Gore ] Yarn </li><li>Amazon </li><li>Ikea </li></ol>

Innovative Companies = Case study 

<ol><li>Product Manager </li><li>Story & Narrative </li><li>Brainstorm </li><li>giving a Name / Zipper </li><li>Familiarity Breeds Honesty </li><li>Total Immersion </li></ol>

#6 ] Director 

<ol><li>Source of Obstacles / Constraints </li><li>80-20 Under the radar [ Google </li><li>Silver lining play book </li><li>Perseverence - Tirelessness </li><li>Street Smart & Break Rules </li><li>Budget Oppo ~ Lemonade </li><li>Joy of Doing </li></ol>

#4 [ Hurdler 

<ol><li>People Organization Assessment </li><li>Learning Training </li><li>Design Thinking </li><li>Innovation COE Lab PILOT </li></ol>

Innovation Applications 

<ol><li>Connect between Teams </li><li>Alliances </li><li>Passing the Baton </li><li>Unifocus Groups </li><li>Cohabitation </li><li>Soccer Team Spirit </li></ol>

#5 [ Collaborator 

<ol><li>Thinking about others / Team </li><li>Moonshot </li><li>Taking on Challenges / Risk </li><li>Pursuing New Projects </li><li>Tool Box </li></ol>

#6 Director 5 traits 

Innovation is key to work thinking and living, 10 faces of innovation by tom kelley is a great guide to innovative thinking leading to design thinking 

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation. Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation. Filled with engaging stories of how Kraft, Procter and Gamble, Safeway and the Mayo Clinic have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.

creativity

Creativity

books

Books

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity. The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation. Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation. Filled with engaging stories of how Kraft, Procter and Gamble, Safeway and the Mayo Clinic have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.

Thomas Kelley runs the marketing side of the hugely successful industrial product design firm IDEO. His brother, David, started the company in 1977 in Palo Alto, CA. One of his earliest projects was designing the first mouse for Steve Jobs at Apple Computers.

Tom Kelley

Jonathan Littman is an accomplished writer whose work has resonated with readers around the world. Jonathan Littman has published several books that explore a range of topics, from fiction to nonfiction, and has received critical acclaim for the ability to weave compelling narratives. Jonathan Littman's writing style is known for its depth and authenticity, and has earned quite a loyal following of readers.

#4 [ Hurdler

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