Your network structure is as important to spread ideas as the content.

Superconnectors are the influencers, policymakers and people who are known throughout history. Their status as superconnectors is one reason why they remain famous.

If you learn to recognis...

Networks have interactions; they can meet, combine, and fight.

Because networks network, you and your company have much more connections than you can imagine.

Networks are complex systems whose behaviours are hard to predict: For example,  superconnectors can become outcasts, new networks can form, or new combinations can make stronger connections.

Keep observing and tapping into new networks. While you may feel comfortable in th...

Individuals tend to associate and bond with others similar to themselves - known as homophily. This can be seen at school or in the boardroom.

When we make our networks more inclusive and cultivate good relationships, we don't narrow our networking potential but expand it....

Some nodes are better connected than others. This creates influencers.

Some networks benefit from a hierarchical structure, such as the military, while others benefit from being more equal, such as university members.