Cash App Lessons: Community

 Cash App didn’t invent #CashAppFriday.

Cash App’s genius was to get on the trend.

#CashAppFridays mark giveaways to people who tweet at it. Cash App figured out that: a) people use financial apps their friends are using, so creating social engagement is critical for growth; and b) the fastest way to social influence is to piggyback on the already existing social influence and amplify it through a go-to-market strategy that emphasizes social activity among Cash App’s initial following.