Lessons from Cash App - Deepstash
Lessons from Cash App

Lessons from Cash App



Keep reading for FREE

Peer-To-Peer Money Transfer

Peer-To-Peer Money Transfer

Peer-to-peer payment networks are having an extended moment. About 65 percent of Americans are expected to bank online in 2022. Cash and credit card use has been in decline for years and the pandemic accelerated people’s move to contactless payments. There are also 63 million Americans whose only financial options are money transfer apps.

People use Cash App as their primary bank account, and in some cases as their only bank account.


68 reads

Cash App Lessons: Community

Cash App Lessons: Community

 Cash App didn’t invent #CashAppFriday.

Cash App’s genius was to get on the trend.

#CashAppFridays mark giveaways to people who tweet at it. Cash App figured out that: a) people use financial apps their friends are using, so creating social engagement is critical for growth; and b) the fastest way to social influence is to piggyback on the already existing social influence and amplify it through a go-to-market strategy that emphasizes social activity among Cash App’s initial following.


34 reads

Cash App Lessons: Collaboration

Cash App Lessons: Collaboration

Cash App collaborated with everyone from Travis Scott to Red Bull to Cardi B to Meghan Tee Stallion and Miley Cyrus. These collaborations include cash and stock giveaways, tutorials and Cash App financial wisdom. Through linking itself with celebrities, Cash App embedded itself not only in communities of its users and fans, but also in the wider culture. Collaborations extend to charitable causes, like matching donations and emerging artist promotions.


50 reads

Cash App Lessons: Curation

Cash App Lessons: Curation

Cash App curates its brand narrative around the hustle ethos, hip hop aesthetics, and voices of those who have often been traditionally excluded from the establishment but who are in charge of cultural innovation. Cash App started with empathy for a particular group of people and their particular interests, tastes and values. The outcome is that Cash App’s users feel like there’s nothing out there that’s like it - and that they are creating culture together with the app and all others who use it.

The commercial activity becomes cultural activity.


11 reads

Cash App Lessons: Content

Cash App Lessons: Content

Over time, Cash App created recurring content streams, delivered in Gen Z-meets-hip hop aesthetics and revolving around democratization of investing and improving financial literacy. “Cash App Wisdom” is a series of explainers focused on everything from the basics of stock investing to account protection. Various money lessons are regularly delivered by Meghan Thee Stallion. A Red Bull Racing content partnership brings one up to speed on everything crypto.

Content creates a massive following and differentiates Cash App from other financial applications


17 reads



Music geek. Coffeeaholic. Travel advocate. Social media maven. Certified tv guru.


Ready for the next level?

Read Like a Pro


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers



5,740 Reviews

App Store



72,690 Reviews

Google Play


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations


Claim Your Limited Offer

Get Deepstash Pro


75% OFF | 1-Year Pro Subscription

Claim Offer