Have already viewed several videos
In the first part of the research, participants view either five different music videos or just one music video, and then we asked them if they’d rather watch another video or complete a work-related task.
In theory, one might expect that people would get tired of watching music videos after watching five in a row, reducing their desire to watch more of them. But in fact, we found that the opposite was true: Watching five videos made people 10% more likely to choose to watch an additional music video than if they only watched one video.
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The results of a series of studies exploring what makes people more or less likely to get sucked into endlessly watching videos or looking at posts.
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Similar ideas to Have already viewed several videos
Psychologically, familiar music sounds better to us
One of the most researched laws of social psychology is the “mere exposure effect.” In a nutshell, it means that the more we’re exposed to something, the more we tend to like it.
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