- Tone often fails to travel online. Irony, self-mockery or dark humor can easily be parsed as bigotry for example.
- You have multiple potential audiences, some will not be sympathetic. Even on closed websites, you should consider how your words would be perceived by outsiders.
- Things are unlikely to disappear on the Internet. Post in haste; repent at leisure.
- Don’t always be on transmit: social media are set up for conversation. Ask questions. Respond to people.
- Your tone will set the tone of the conversation. Fury tends to invite fury. Reasonableness tends to invite reasonableness.
- Be funny, if you can. It wins people over.
- Reposting praise turns people off; only repost insults and abuse. People enjoy reading those more in any case.
- Don’t forget the people can sue you for your words.
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