Social Media

  • Tone often fails to travel online. Irony, self-mockery or dark humor can easily be parsed as bigotry for example.
  • You have multiple potential audiences, some will not be sympathetic. Even on closed websites, you should consider how your words would be perceived by outsiders.
  • Things are unlikely to disappear on the Internet. Post in haste; repent at leisure.
  • Don’t always be on transmit: social media are set up for conversation. Ask questions. Respond to people.
  • Your tone will set the tone of the conversation. Fury tends to invite fury. Reasonableness tends to invite reasonableness.
  • Be funny, if you can. It wins people over.
  • Reposting praise turns people off; only repost insults and abuse. People enjoy reading those more in any case.
  • Don’t forget the people can sue you for your words. 

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