Why have a mission Statement - Deepstash

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Why have a mission Statement

Better Sales: A 2020 study found that if consumers think a company has a strong purpose, they are:

  • 4x more likely to purchase from the company
  • 4.5x more likely to recommend the company to family and friends
  • 6x more likely to defend the company in the wake of public criticism

Happier & More Productive EmployeesAccording to Gallup poll, Gen Z and millennials (who make up nearly half of the full-time workforce in the US) value belonging to a company with a strong moral compass. 

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MORE IDEAS FROM THE SAME ARTICLE

  • StarbucksInspire and nurture the human spirit – one person, one cup & one neighborhood at a time.
  • MicrosoftTo empower every person and every organization on the planet to achieve more.
  • SquareEveryo...

Short and sweet, a mission statement sums up the core of who your company is and why it exists. They are typically succinct, only a sentence or two. They are inspiring and not boring.

A vision statement is aspirational. It outlines where your company strives to be in the future — whether that is one year from now or ten. In contrast, a mission statement spells out where your company is right now.

Brainstorm as a team and discuss based on a few questions. Aim for a short paragraph on each question.

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