Why have a mission Statement
Better Sales: A 2020 study found that if consumers think a company has a strong purpose, they are:
- 4x more likely to purchase from the company
- 4.5x more likely to recommend the company to family and friends
- 6x more likely to defend the company in the wake of public criticism
Happier & More Productive Employees: According to Gallup poll, Gen Z and millennials (who make up nearly half of the full-time workforce in the US) value belonging to a company with a strong moral compass.
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
Working on updating the mission statement for Deepstash. Do you have any ideas that can inspire us?
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