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Why have a mission Statement

Better Sales: A 2020 study found that if consumers think a company has a strong purpose, they are:

4x more likely to purchase from the company
4.5x more likely to recommend the company to family and friends
6x more likely to defend the company in the wake of public criticism

Happier & More Productive Employees: According to Gallup poll, Gen Z and millennials (who make up nearly half of the full-time workforce in the US) value belonging to a company with a strong moral compass.

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created an idea from a article:

BITEABLE

Company Mission Statement (with Examples)

biteable.com

MORE IDEAS FROM THE SAME ARTICLE

Cool Mission Statements

Starbucks: Inspire and nurture the human spirit – one person, one cup & one neighborhood at a time.
Microsoft: To empower every person and every organization on the planet to achieve more.
Square: Everyo...

The mission statement

Short and sweet, a mission statement sums up the core of who your company is and why it exists. They are typically succinct, only a sentence or two. They are inspiring and not boring.

Mission vs Vision Statement

A vision statement is aspirational. It outlines where your company strives to be in the future — whether that is one year from now or ten. In contrast, a mission statement spells out where your company is right now.

How to get to the magical Mission Statement

Brainstorm as a team and discuss based on a few questions. Aim for a short paragraph on each question.