Short and sweet, a mission statement sums up the core of who your company is and why it exists. They are typically succinct, only a sentence or two. They are inspiring and not boring.

When done right, the company’s mission statement acts as a powerful driver that informs ev...

A vision statement is aspirational. It outlines where your company strives to be in the future — whether that is one year from now or ten. In contrast, a mission statement spells out where your company is right now.

Think of your company’s vision statement ...

Better Sales: A 2020 study found that if consumers think a company has a strong purpose, they are:

• 4x more likely to purchase from the company
• 4.5x more likely to recommend the company to family and friends
• 6x more likely to defend the ...

Brainstorm as a team and discuss based on a few questions. Aim for a short paragraph on each question.

• Why does our company exist?
• What value do our products or services bring to consumers?
• What core beliefs guide our work?
• What ma...

• Starbucks: Inspire and nurture the human spirit – one person, one cup & one neighborhood at a time.
• Microsoft: To empower every person and every organization on the planet to achieve more.
• Square: Everyo...