Company Mission Statement (with Examples) - Deepstash
Handling Difficult People

Learn more about product with this collection

How to communicate effectively with difficult people

How to handle conflict

How to stay calm under pressure

Handling Difficult People

Discover 71 similar ideas in

It takes just

8 mins to read

The mission statement

The mission statement

Short and sweet, a mission statement sums up the core of who your company is and why it exists. They are typically succinct, only a sentence or two. They are inspiring and not boring.

When done right, the company’s mission statement acts as a powerful driver that informs every aspect of your organization, from daily operations, to customer loyalty, to employee satisfaction.


282 reads

Mission vs Vision Statement

A vision statement is aspirational. It outlines where your company strives to be in the future — whether that is one year from now or ten. In contrast, a mission statement spells out where your company is right now.

Think of your company’s vision statement as a long-term goal post. The end point towards which you are working. If your vision statement is a goal post, then your mission statement is what drives you toward that goal post.


161 reads

Why have a mission Statement

Better Sales: A 2020 study found that if consumers think a company has a strong purpose, they are:

  • 4x more likely to purchase from the company
  • 4.5x more likely to recommend the company to family and friends
  • 6x more likely to defend the company in the wake of public criticism

Happier & More Productive EmployeesAccording to Gallup poll, Gen Z and millennials (who make up nearly half of the full-time workforce in the US) value belonging to a company with a strong moral compass. 


127 reads

How to get to the magical Mission Statement

Brainstorm as a team and discuss based on a few questions. Aim for a short paragraph on each question.

  • Why does our company exist?
  • What value do our products or services bring to consumers?
  • What core beliefs guide our work?
  • What makes our company different, better, or more inspiring than our competitors?

Once you have one (or more versions of the) mission statement run it check it against these criteria:

  • Plausibility: make sure it ties back to your everyday business operations.
  • Readability: No corporate speak or jargon.
  • Voice: Use language that is active and compelling.


130 reads

Cool Mission Statements

  • StarbucksInspire and nurture the human spirit – one person, one cup & one neighborhood at a time.
  • MicrosoftTo empower every person and every organization on the planet to achieve more.
  • SquareEveryone should be able to participate and thrive in the economy
  • PinterestBring everyone the inspiration to create a life they love
  • TargetHelp all families discover the joy of everyday life
  • Southwest AirlinesConnect people to what’s important in their lives through friendly, reliable & low-cost air travel
  • GoogleOrganize the world’s information and make it universally accessible & useful


156 reads



Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.


Working on updating the mission statement for Deepstash. Do you have any ideas that can inspire us?


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates