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Short and sweet, a mission statement sums up the core of who your company is and why it exists. They are typically succinct, only a sentence or two. They are inspiring and not boring.
When done right, the companyâs mission statement acts as a powerful driver that informs every aspect of your organization, from daily operations, to customer loyalty, to employee satisfaction.
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A vision statement is aspirational. It outlines where your company strives to be in the future â whether that is one year from now or ten. In contrast, a mission statement spells out where your company is right now.
Think of your companyâs vision statement as a long-term goal post. The end point towards which you are working. If your vision statement is a goal post, then your mission statement is what drives you toward that goal post.
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Better Sales: A 2020 study found that if consumers think a company has a strong purpose, they are:
Happier & More Productive Employees: According to Gallup poll, Gen Z and millennials (who make up nearly half of the full-time workforce in the US) value belonging to a company with a strong moral compass.Â
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Brainstorm as a team and discuss based on a few questions. Aim for a short paragraph on each question.
Once you have one (or more versions of the) mission statement run it check it against these criteria:
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IDEAS CURATED BY
Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
CURATOR'S NOTE
Working on updating the mission statement for Deepstash. Do you have any ideas that can inspire us?
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