Ideas from books, articles & podcasts.
Short and sweet, a mission statement sums up the core of who your company is and why it exists. They are typically succinct, only a sentence or two. They are inspiring and not boring.
When done right, the company’s mission statement acts as a powerful driver that informs ev...
A vision statement is aspirational. It outlines where your company strives to be in the future — whether that is one year from now or ten. In contrast, a mission statement spells out where your company is right now.
Think of your company’s vision statement ...
Better Sales: A 2020 study found that if consumers think a company has a strong purpose, they are:
Brainstorm as a team and discuss based on a few questions. Aim for a short paragraph on each question.
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