How to get to the magical Mission Statement - Deepstash

How to get to the magical Mission Statement

Brainstorm as a team and discuss based on a few questions. Aim for a short paragraph on each question.

  • Why does our company exist?
  • What value do our products or services bring to consumers?
  • What core beliefs guide our work?
  • What makes our company different, better, or more inspiring than our competitors?

Once you have one (or more versions of the) mission statement run it check it against these criteria:

  • Plausibility: make sure it ties back to your everyday business operations.
  • Readability: No corporate speak or jargon.
  • Voice: Use language that is active and compelling.

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vladimir

Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.

Working on updating the mission statement for Deepstash. Do you have any ideas that can inspire us?

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