McDonald's erroneously used a focus group to convince themselves to roll out the Arch Deluxe.
It was indeed popular with a small group of loyal customers, but that was not the future target of the company.
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Rock & Roll was carried to the top by the teens, who had spending money, a rebellious nature, in-group secret codes and βslanguageβ, which they used to express themselves. They got along with this brand of music like a house on fire.
ο»ΏA startup is the largest group of people you can convince of a plan to build a different future.
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