Misjudging the representativeness - Deepstash
Misjudging the representativeness

Misjudging the representativeness

McDonald's erroneously used a focus group to convince themselves to roll out the Arch Deluxe.

It was indeed popular with a small group of loyal customers, but that was not the future target of the company.

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garywal

Biomedical Scientist

The idea is part of this collection:

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