Why Change Is So Hard

Changing is necessary and takes energy but our brains tend to try to conserve energy as much as possible. So we have mental biases that influence our behaviors and make us shy away from opportunities—even when they benefit us in the long-term.


Two of the main bias areloss aversion and failure bias.The former is our tendency to keep what we have rather than gain something equivalent, and the latter is our tendency to assume failure is a more likely outcome than success, and, as a result, treat successful outcomes as flukes and bad results as confirmation of it.

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