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How To Market Yourself Without Marketing Yourself

Put things into the world

Your work is your greatest marketing tool. So make things and put them into the world.

The more you make, the higher its quality, and the more willing you are to share it with the world, the more people will discover and spread the word about you.

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The Best Interview Questions We've Ever Published

The Best Interview Questions We've Ever Published

https://firstround.com/review/the-best-interview-questions-weve-ever-published/

firstround.com

Hiring is by far the biggest concern we hear from founders. Finding the right people to work at your company is high-stakes. Poor performers can take a catastrophic toll on your success. Most seasoned CEOs say that founders should be spending as much as 50% of their time early on getting the right talent in the door.

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Key Ideas

Questions for the Important Traits

Grit- ask on how determined a person in pursuing his dreams.

Rigor- ask if there was a time he considered a data to make a decision.

Impact- ask for what he have co...

When asking questions on the candidate's unique contribution..

Probe: give me an example…

Dig: who, what, where, when, why and how on every accomplishment or project

Differentiate: we vs. I, good vs. great, exposure vs. expertise, participant vs. owner/leader, 20 yard line vs. 80 yard line

Applying STAR questions

Situation- What's the background of what you were working on?

Task- What tasks were you given?

Action- What actions did you take?

Results- What results did you measure?

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7 Ways to Manage Uncertainty and Growth Simultaneously

7 Ways to Manage Uncertainty and Growth Simultaneously

https://www.entrepreneur.com/article/311996

entrepreneur.com

7 min read Opinions expressed by Entrepreneur contributors are their own. You worked your tail off to start your own business. You don't want growth to plateau after you've tasted a little bit of success. To make matters worse, there's an increasing amount of uncertainty looming on the horizon, thanks to external factors like political upheaval and industry shake-ups.

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Key Idea

Fuel growth while managing uncertainty
Fuel growth while managing uncertainty
  • Prepare for multiple outcomes that are within your control.
  • Refine your business plan. Adjust your strategies to your business’s current situation so you can u...
Common Plots of Economic History

Common Plots of Economic History

https://www.collaborativefund.com/blog/common-plots-of-economic-history/

collaborativefund.com

Complicated stuff can stem from a handful of common roots. Understanding those common roots can be more important than trying to wrap your head around complexity. To show you what I mean, let me tell you a story about stories.

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Key Ideas

Seven universal plots
Seven universal plots

There are only seven plots that are so fundamental to the way we tell stories that every storyteller uses one of them: Overcoming Monsters, Rags to Riches, The Quest, Voyage and Return Rebirth,...

Economic history

Looking for a few universal plot patterns reveals things fundamental to how all people think, which are likely to be repeated in the future and relevant to your own situation. This idea also applies to how the economy works.

Economic history can seem complicated because it's part of politics, psychology, sociology, criminology, biology, military, technology, education, finance, etc. But within all that complexity is a lot of similarities.

The lens to look through
  • People seem to want the same economic things – security, power, admiration, fulfillment.
  • They tend to use the same tactics to acquire those things - work, risk, incentives, persuasion, theft, control.
  • They tend to fall for the same flaws pursuing those things - overconfidence, pessimism, underestimating how fast things can change, etc.

Although economic history may seem complicated, there are only a small number of broad story plots throughout the world and throughout time.

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