Your work is your greatest marketing tool. So make things and put them into the world.
The more you make, the higher its quality, and the more willing you are to share it with the world, the more people will discover and spread the word about you.
Selfish doesn’t spread.
Not only is it the right thing to do, but it will get you noticed by the people you help and the people they know.
Nobody tells anybody else about the person who did a “good enough” job on the work they hired them to do.
If someone reaches out, respond to them.
That doesn't mean you have to have an answer to every question you get asked or that you have to agree to every request you receive. You just have to respond.
Many people and companies want to better market themselves while they simultaneously ignore their existing audience.
When you share your journey, it makes people want to come along for the ride.
You may know something, but there are millions of people who haven’t learned it yet and would love to.
Your knowledge is an asset that becomes infinitely more valuable when you share it.
Teaching not only attracts an appreciative crowd and creates opportunities, but it also unlocks a deeper understanding of your subject matter for you in the process.
The BOFU stage is the end of the funnel, where content can help position your brand as superior to competitors, build trust and accelerate the purchase. The content you create should answer very specific questions about your product or service (e.g. how it actually works or what skills are required to deal with it).
Being an effective and productive giver needs some thought on how one can help, when can help be given and whom you can help.