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How To Market Yourself Without Marketing Yourself

When people mention you

Acknowledge everyone who mentions you.

Many people and companies want to better market themselves while they simultaneously ignore their existing audience.

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IDEA EXTRACTED FROM:

How To Market Yourself Without Marketing Yourself

How To Market Yourself Without Marketing Yourself

https://medium.com/an-idea-for-you/how-to-market-yourself-without-marketing-yourself-48515c43190e

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Key Ideas

Put things into the world

Your work is your greatest marketing tool. So make things and put them into the world.

The more you make, the higher its quality, and the more willing you are to share it with the world, the more people will discover and spread the word about you.

Help people

Selfish doesn’t spread.

Not only is it the right thing to do, but it will get you noticed by the people you help and the people they know.

Overdeliver

Nobody tells anybody else about the person who did a “good enough” job on the work they hired them to do.

Respond to everyone

If someone reaches out, respond to them.

That doesn't mean you have to have an answer to every question you get asked or that you have to agree to every request you receive. You just have to respond.

When people mention you

Acknowledge everyone who mentions you.

Many people and companies want to better market themselves while they simultaneously ignore their existing audience.

Share what you learn

When you share your journey, it makes people want to come along for the ride.

You may know something, but there are millions of people who haven’t learned it yet and would love to.

Teach what you know

Your knowledge is an asset that becomes infinitely more valuable when you share it.

Teaching not only attracts an appreciative crowd and creates opportunities, but it also unlocks a deeper understanding of your subject matter for you in the process.

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Fuel growth while managing uncertainty
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Seven universal plots
Seven universal plots

There are only seven plots that are so fundamental to the way we tell stories that every storyteller uses one of them: Overcoming Monsters, Rags to Riches, The Quest, Voyage and Return Rebirth,...

Economic history

Looking for a few universal plot patterns reveals things fundamental to how all people think, which are likely to be repeated in the future and relevant to your own situation. This idea also applies to how the economy works.

Economic history can seem complicated because it's part of politics, psychology, sociology, criminology, biology, military, technology, education, finance, etc. But within all that complexity is a lot of similarities.

The lens to look through
  • People seem to want the same economic things – security, power, admiration, fulfillment.
  • They tend to use the same tactics to acquire those things - work, risk, incentives, persuasion, theft, control.
  • They tend to fall for the same flaws pursuing those things - overconfidence, pessimism, underestimating how fast things can change, etc.

Although economic history may seem complicated, there are only a small number of broad story plots throughout the world and throughout time.

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Questions for the Important Traits

Grit- ask on how determined a person in pursuing his dreams.

Rigor- ask if there was a time he considered a data to make a decision.

Impact- ask for what he have co...

When asking questions on the candidate's unique contribution..

Probe: give me an example…

Dig: who, what, where, when, why and how on every accomplishment or project

Differentiate: we vs. I, good vs. great, exposure vs. expertise, participant vs. owner/leader, 20 yard line vs. 80 yard line

Applying STAR questions

SituationWhat's the background of what you were working on?

TaskWhat tasks were you given?

ActionWhat actions did you take?

Results- What results did you measure?

5 more ideas

Where you see yourself in 5 years
Where you see yourself in 5 years

A regular job-interviewing question is where you see yourself in 5 years.

The purpose of this question is to see if you would like to stay at the company for many years. Bringing on new emp...

Too Much Focus on the Future

The "Where do you see yourself in 5 years" question is about the interviewer wanting to see if you can draw a straight line from the future back to the present. A two-part answer works well.

  • " I want this particular job..." reinforces your desire for the position.
  • In part two, explain your future plans "... because it will help ..."
What Career Path the Company Offers

You should answer the question honestly, but your answer should also reflect the research you put into the company.

Find out what training programs are offered through the firm while holding down your full-time job. Mention your goal to grow your skills, and you'll impress your interviewer with your future-focused desires.

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7 Laws of Success inspired from Steve Jobs
  • Follow your passions.  Without it, any rational person would give up.
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The decoy effect
The decoy effect

It happens when consumers change their preference between two options when presented with a third option, or decoy.

The decoy is priced to make one of the other options much more attra...

How decoys work

When consumers are faced with many alternatives, they often experience choice overload that increases anxiety and hinders decision-making.

Consumers try to reduce this anxiety by selecting only a couple of criteria (say price and quantity) to determine the best value for money.

A decoy steers you in a particular direction while giving you the impression that you are making a rational, informed choice.

Decoy example in the market

Consider the price of drinks at a well-known juice bar: a small (350 ml) size costs $6.10; the medium (450 ml) $7.10; and the large (610 ml) $7.50. The medium is a slightly better value than the small, and the large better still. The medium is designed to be the decoy, steering you to see the biggest drink as the best value for money.

If you buy the biggest, was it because you made a sensible choice, or have you been manipulated to opt for bigger than intended?

Instagram grabs your attention

For the most part, people on Instagram seem positive and content. They are earnest and sincere. 

But, scrolling through Instagram can quickly turn to an hour, which can feel like...

Instagram subculture

Following a genre on Instagram can present a wealth of ideas. The algorithm drives users toward content similar to what they've seen or liked. However, this can lead and encourage users toward extremities. 

For instance, if you are following fitness gurus or sponsored athletes. Then add some photo-editing to alter the body-image you want to project. At the same time, the algorithm continues to feed you with what you like or want until your feed becomes a mosaic of increasingly extreme exercisers.

A form of manipulation
  • Instagram is in the business of data-collection and media selling. It's estimated value is more than $100bn (£77bn).
  • Third-party indexing tools glean data from what is posted and sell it in the form of brand analytics, as information for governments, security and surveillance firms, and corporations.
  • Images posted to Instagram are used to train its proprietary image-recognition software.
  • Instagram follows your movements across the Internet, and you find hints that it is stalking you. 

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Use of a Personal SWOT Analysis
Use of a Personal SWOT Analysis

Your Personal ...

Strengths

Weaknesses

Opportunities

Threats

... Analysis is a great tool to assess yourself in order ...

4 Steps to do your SWOT analysis
  1. List down the “strengths”. Knowing these will help you to be more confident in an interview or when looking for a job promotion.
  2. Know your “weaknesses”.  Identifying weaknesses is the best way to improve them.
  3. Find matching “opportunities”. Opportunities come in different shapes and forms. Sometimes opportunities past by you without you even noticing them.
  4. Be aware of “threats”. Identify competition, new technologies, personal traits or obstacles.
What makes you stand out? "Strengths"
  • What are the professional qualifications/certifications you have?
  • Can your expertise in some area make a difference to the organization?
  • What projects/campaigns have you completed successfully?
  • Do you have powerful industry contacts?
  • What other skills make you stand out from the rest?

What do others think as your strengths?

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