Many people and companies want to better market themselves while they simultaneously ignore their existing audience.
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A content marketing funnel is a system that helps a brand to attract potential clients and guide them through their journey from the first interaction
Marketing experts define 3 main stages of the funnel:
At each stage the user intent is different, which means that your content will pursue different goals and the results will be measured in different values.
The TOFU is the starting point of the buyer journey and its most populated stage. Here, most people are not ready to buy and have probably never heard of your company. Your goal is to attract their attention, offer the best answer for their queries and then gently introduce them to your brand.
Adding value to an organization requires people to be generous to others. Givers help people connect, sponsor promising ideas, share their knowledge with others without a hitch, and even volunt...
Collaborative overload is common in workplaces all across the world, and the selfless givers who put the company’s and other's interests over their own are the victims. They cannot say no to extra work and responsibilities, often drawing in endless meetings, projects, and emails.
These givers are at risk of burnout and are also making other people sit idle who could have taken their load. Successful companies are increasingly wanting their employees to protect their time, and ensure a work-life balance.
A selfless attitude to help others seems to be logical for givers, but tends to have the opposite effect on others. A study on teachers trying to tutor students revealed that those who were exhausting themselves trying to help every student by working nights and weekends had students achieve lower scores at the end of the year.
Selfless givers lose out, and end up hurting the people they wanted to help.
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