How to Use Nostalgia In Marketing Your Business: Identify Relevant Memories

From Gen Z to boomers, every generation has memories that are special to them. Consumers prefer aesthetic products (such as movies and music) associated with their youth, products that existed in their early to mid-twenties.

So, revisit the childhoods and youthful years of your customers and identify people and objects they’d be happy to see again, as well as events and trends they’d be happy to relive.

Be sure to choose trends that align with your business values — one of the pitfalls of revisiting the past as a marketing strategy is that it could easily backfire if done incorrectly.