Ideas from books, articles & podcasts.
Nostalgia marketing is about connecting your brand with positive concepts or ideas from the past. The goal is to associate your brand with the feelings of comfort and security that are triggered by those ideas. While the concept is not new, it’s become more popular in recent times and is...
Studies on autobiographical memory — the memory system that tracks episodes of our lives — have shown that when we are reminded of episodes from our past, we re-experience the emotions tied to the original episodes. So, if those memories were positive, we’re likely to experience the same cheer.
From Gen Z to boomers, every generation has memories that are special to them. Consumers prefer aesthetic products (such as movies and music) associated with their youth, products that existed in their early to mid-twenties.
So, revisit the childhoods and youthful years of your customers an...
Look out for occasions where nostalgic elements would be appropriate.
Rebranding — Burger King performed their first rebrand in 20 years and they chose to revisit their iconic logo from the 70s.
Announcing a change in business goals or direction — ...
One of the biggest benefits of nostalgic campaigns is that they are inherently shareable. The good feeling behind “Oh, I remember this!” propels people to share nostalgic posts with family and friends who are a part of those memories.
While big businesses may have the budget for television...
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Understanding branding vs marketing and how they work together is integral in creating connection and trust with your audience.
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That Beautiful Feeling of reliving old memories.
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