Learn more about business with this collection
How to prioritize tasks effectively
How to manage your time efficiently
How to reduce stress and anxiety
Selling The Past
Nostalgia marketing is about connecting your brand with positive concepts or ideas from the past. The goal is to associate your brand with the feelings of comfort and security that are triggered by those ideas. While the concept is not new, it’s become more popular in recent times and is used by companies of all sizes and across industries, from Netflix to McDonald’s. And that’s because it works.
14
237 reads
Why Nostalgia Marketing Works
Studies on autobiographical memory — the memory system that tracks episodes of our lives — have shown that when we are reminded of episodes from our past, we re-experience the emotions tied to the original episodes. So, if those memories were positive, we’re likely to experience the same cheer.
Nostalgic campaigns remind your customers of those episodes that once made them feel good. As they relive the experience, they are likely to also extend those feelings of warmth to your brand for taking them back in time. That’s a win-win for everyone.
12
100 reads
How to Use Nostalgia In Marketing Your Business: Identify Relevant Memories
From Gen Z to boomers, every generation has memories that are special to them. Consumers prefer aesthetic products (such as movies and music) associated with their youth, products that existed in their early to mid-twenties.
So, revisit the childhoods and youthful years of your customers and identify people and objects they’d be happy to see again, as well as events and trends they’d be happy to relive.
Be sure to choose trends that align with your business values — one of the pitfalls of revisiting the past as a marketing strategy is that it could easily backfire if done incorrectly.
12
38 reads
Find Occasions To Display Nostalgic Elements
Look out for occasions where nostalgic elements would be appropriate.
Rebranding — Burger King performed their first rebrand in 20 years and they chose to revisit their iconic logo from the 70s.
Announcing a change in business goals or direction — McDonald’s used a nostalgia-driven ad to announce the removal of artificial preservatives and antibiotics from their products.
Celebrating a milestone or anniversary — Fairy Liquid brought back its original plastic white bottle design for a limited period to celebrate its 50th anniversary.
12
32 reads
Fuel Your Campaign With Social Media
One of the biggest benefits of nostalgic campaigns is that they are inherently shareable. The good feeling behind “Oh, I remember this!” propels people to share nostalgic posts with family and friends who are a part of those memories.
While big businesses may have the budget for television ads, social media comes in very handy for a small business that does not have such deep pockets.
When sharing posts that invoke memories, such as throwbacks to famous events, moments, or people, use popular hashtags such as #WaybackWednesday, #ThrowbackThursday, and #FlashbackFriday.
12
43 reads
CURATED BY
Ready for the next level?
Read Like a Pro
Explore the World’s
Best Ideas
200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.
An Idea for Everything
Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.
Knowledge Library
Powerful Saving & Organizational Tools
Save ideas for later reading, for personalized stashes, or for remembering it later.
Start
31 IDEAS
Start
44 IDEAS
# Personal Growth
Take Your Ideas
Anywhere
Organize your ideas & listen on the go. And with Pro, there are no limits.
Listen on the go
Just press play and we take care of the words.
Never worry about spotty connections
No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.
Get Organized with Stashes
Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.
Start
47 IDEAS
Start
75 IDEAS
My Stashes
Join
2 Million Stashers
4.8
5,740 Reviews
App Store
4.7
72,690 Reviews
Google Play
Sean Green
Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.
“
samz905
Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.
“
Ashley Anthony
This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!
“
Shankul Varada
Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.
“
Laetitia Berton
I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!
“
Jamyson Haug
Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.
“
Giovanna Scalzone
Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.
“
Ghazala Begum
Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.
“
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving & library
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Personalized recommendations
—
—
FAQ
Claim Your Limited Offer
Get Deepstash Pro
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates