Find Occasions To Display Nostalgic Elements

Look out for occasions where nostalgic elements would be appropriate. 

Rebranding — Burger King performed their first rebrand in 20 years and they chose to revisit their iconic logo from the 70s.  

Announcing a change in business goals or direction — McDonald’s used a nostalgia-driven ad to announce the removal of artificial preservatives and antibiotics from their products.

Celebrating a milestone or anniversary — Fairy Liquid brought back its original plastic white bottle design for a limited period to celebrate its 50th anniversary.