One of the biggest benefits of nostalgic campaigns is that they are inherently shareable. The good feeling behind “Oh, I remember this!” propels people to share nostalgic posts with family and friends who are a part of those memories.
While big businesses may have the budget for television ads, social media comes in very handy for a small business that does not have such deep pockets.
When sharing posts that invoke memories, such as throwbacks to famous events, moments, or people, use popular hashtags such as #WaybackWednesday, #ThrowbackThursday, and #FlashbackFriday.
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