Are they an 'unruly mob' or 'patriots'? Perhaps neither--just call them by their name. Argue the other side of every word, at least to yourself. Learn more about bias here.

It's impo...

Writing is not about you, your feelings, or your accomplishments. It's about serving the reader. 

You're not the star--the reader is. Help them get what they want, as quickly and effectively as possible. They might want to solve a problem. They might want to be persuaded. Give 'em t...

Great business writing isn't just about style. It's about survival. If your sales copy isn't compelling, people won't buy your products. If your inter-office communications are unclear, that will hold back collaboration. No one will invest in your business if you can't articulate why it's going t...

• If you don't start with a clear destination in mind, expressed in the form of a headline or tweet, you're likely to waste a colossal amount of time. 
• If you can't sum up what you're saying succinctly at the end, you're really in trouble.
• The ideal tweet absolves the reader f...