5 Commandments of Great Business Writing - Deepstash

Keep reading for FREE

Understanding Effective Business Writing

Understanding Effective Business Writing

Great business writing isn't just about style. It's about survival. If your sales copy isn't compelling, people won't buy your products. If your inter-office communications are unclear, that will hold back collaboration. No one will invest in your business if you can't articulate why it's going to succeed. 

Experts have even identified bloated, jargon-filled writing as a warning sign that a company has deeper strategic or execution problems it's trying to paper over with bloviating prose. 


191 reads

Business Writing is a Customer Service Problem

Business Writing is a Customer Service Problem

Writing is not about you, your feelings, or your accomplishments. It's about serving the reader. 

You're not the star--the reader is. Help them get what they want, as quickly and effectively as possible. They might want to solve a problem. They might want to be persuaded. Give 'em the goods.


148 reads


If the tweet isn't compelling, the rest isn't compelling.



174 reads

Sum It Up In A Tweet

  • If you don't start with a clear destination in mind, expressed in the form of a headline or tweet, you're likely to waste a colossal amount of time. 
  • If you can't sum up what you're saying succinctly at the end, you're really in trouble.
  • The ideal tweet absolves the reader from reading further.
  • Summarize the company's business on the back of a business card.


108 reads

Writing Is A Time-Intensive Process

Writing Is A Time-Intensive Process

Writing well is an iterative, time-intensive process. 

Two conclusions follow from that truth:

The good news is that it's perfectly fine if your initial draft is garbage (in screenwriting this is memorably called 'a vomit draft'). That's normal. The bad news is making it great, while possible, is going to take much longer than you probably expect. 


108 reads

Don't Write Your Thought Process

Don't Write Your Thought Process

 If you don't start with a destination in mind you're going to spend a whole lot of time wandering around on the page looking for your point? Too often writers groping around for something to say then fail to cut out all the evidence of that groping afterwards. The result is unfocused, overlong writing.

The final draft shouldn't mimic the path you took to come up with the idea. Instead, start the piece with a conclusion and make your best case.


103 reads

No Bias Or Rhetoric

Are they an 'unruly mob' or 'patriots'? Perhaps neither--just call them by their name. Argue the other side of every word, at least to yourself. Learn more about bias here.

It's important to avoid unintentionally offending people with a poorly thought out word choice, but scrutinizing your text for bias also helps you root out your own unexamined biases and think more logically, which can only be good for you and your business. 


97 reads



Community pharmacist

Ready for the next level?

Read Like a Pro


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations


Claim Your Limited Offer

Get Deepstash Pro

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates