Ideas from books, articles & podcasts.
Great business writing isn't just about style. It's about survival. If your sales copy isn't compelling, people won't buy your products. If your inter-office communications are unclear, that will hold back collaboration. No one will invest in your business if you can't articulate why it's going t...
Writing is not about you, your feelings, or your accomplishments. It's about serving the reader.
You're not the star--the reader is. Help them get what they want, as quickly and effectively as possible. They might want to solve a problem. They might want to be persuaded. Give 'em t...
Writing well is an iterative, time-intensive process.
Two conclusions follow from that truth:
The good news is that it's perfectly fine if your initial draft is garbage (in screenwriting this is memorably called 'a vomit draft'). That's normal. The bad news is making it great, while...
If you don't start with a destination in mind you're going to spend a whole lot of time wandering around on the page looking for your point? Too often writers groping around for something to say then fail to cut out all the evidence of that groping afterwards. The result is unfocused, overlong w...
created 3 ideas
Communication is an underrated tool. It's easy to notice why a team works well when you see them talk, but when a team doesn't work it's not easy to see why they don't work well , even if they're a stellar team
created 5 ideas
The fashion industry is a fast growing industry. Solutions must be found to make it more sustainable. And technology like AI can help to achieve that.
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