5 Commandments of Great Business Writing - Deepstash

Bite-sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

created 7 ideas

INC

5 Commandments of Great Business Writing

5 Commandments of Great Business Writing

inc.com

STASHED IN:

187 reads

Understanding Effective Business Writing

Great business writing isn't just about style. It's about survival. If your sales copy isn't compelling, people won't buy your products. If your inter-office communications are unclear, that will hold back collaboration. No one will invest in your business if you can't articulate why it's going t...

Business Writing is a Customer Service Problem

Writing is not about you, your feelings, or your accomplishments. It's about serving the reader. 

You're not the star--the reader is. Help them get what they want, as quickly and effectively as possible. They might want to solve a problem. They might want to be persuaded. Give 'em t...

BABAK NIVI

If the tweet isn't compelling, the rest isn't compelling.

  • If you don't start with a clear destination in mind, expressed in the form of a headline or tweet, you're likely to waste a colossal amount of time. 
  • If you can't sum up what you're saying succinctly at the end, you're really in trouble.
  • The ideal tweet absolves the reader f...

Writing Is A Time-Intensive Process

Writing well is an iterative, time-intensive process. 

Two conclusions follow from that truth:

The good news is that it's perfectly fine if your initial draft is garbage (in screenwriting this is memorably called 'a vomit draft'). That's normal. The bad news is making it great, while...

Don't Write Your Thought Process

 If you don't start with a destination in mind you're going to spend a whole lot of time wandering around on the page looking for your point? Too often writers groping around for something to say then fail to cut out all the evidence of that groping afterwards. The result is unfocused, overlong w...

Are they an 'unruly mob' or 'patriots'? Perhaps neither--just call them by their name. Argue the other side of every word, at least to yourself. Learn more about bias here.

It's impo...

React

Comment

MORE LIKE THIS

created 3 ideas

Communication is an underrated tool. It's easy to notice why a team works well when you see them talk, but when a team doesn't work it's not easy to see why they don't work well , even if they're a stellar team

5

Comment

174 reads

created 5 ideas

The fashion industry is a fast growing industry. Solutions must be found to make it more sustainable. And technology like AI can help to achieve that.

1

Comment

88 reads

It's time to

READ

LIKE

A PRO!

Jump-start your

reading habits

, gather your

knowledge

,

remember what you read

and stay ahead of the crowd!

Takes just 5 minutes a day.


TRY THE DEEPSTASH APP

+2M Installs

4.7 App Score