No Bias Or Rhetoric

Are they an 'unruly mob' or 'patriots'? Perhaps neither--just call them by their name. Argue the other side of every word, at least to yourself. Learn more about bias here.

It's important to avoid unintentionally offending people with a poorly thought out word choice, but scrutinizing your text for bias also helps you root out your own unexamined biases and think more logically, which can only be good for you and your business.