Lessons learned - Deepstash

Keep reading for FREE

Lessons learned

1. Follow the data

From the start, we noticed that some of the most popular items on Marketplace were cars and rentals, which surprised us. We did not realize that there was such demand for these big-ticket items online.


21 reads


Lessons learned

3. Navigating scaling

Once we had expanded beyond five countries, we began to notice new issues that hadn’t appeared when we were in testing in just a few states. For example, it was very difficult to distinguish between authentic and inauthentic goods. We ended up having to work with brand...


22 reads

How we made Marketplace work

2. Engaging Facebook active users

People use Facebook widely and frequently, often multiple times a day. Adding a local and shipped commerce solution only extended the value of the app and the things that could be done with it.

3. Integrating with Messenger

Being integrated with...


23 reads

How we made Marketplace work

1. Focusing on trust

Buying and selling face-to-face meant that trust was a huge factor, especially when it came to bulky items that required people to meet up in person. We sold our minivan on Marketplace, and we knew we had to meet with buyers. My husband reviewed the profiles of everyone...


31 reads

Commerce was a core part of the “jobs to be done” on Facebook

Many early research studies, more than half of people studied in many countries cited Facebook as a place they had bought or sold things. This was less common in Western markets, which made it a blind spot for many of those at the company.


45 reads

There was no way to know what groups were meant for selling things

We decided to set up a way to allow group admins to opt into becoming classified commerce groups. This allowed us to track organic behaviors on the platform. We found that many more people were part of Facebook Groups communities that had been set up specifically for buying, selling, and trading ...


42 reads

The only PM who was a mom

I was a member of multiple mom groups, where people bought and sold all sorts of things. Kids generate a lot of used goods, many of which are insanely expensive to buy new. I also had friends in Asia who talked about how meaningful buying and selling in groups was to them, and how Facebook wa...


56 reads

Facebook Marketplace inside story

Facebook Marketplace is the world’s second-largest marketplace, in terms of monthly active users, behind only Amazon. It’s ahead of Alibaba, Walmart, eBay, Taobao, and has quietly left the once-unconquerable Craigslist in the dust.


189 reads

Mark Zuckerberg wanted to make space for more “jobs to be done”

He offered the opportunity to our team and the Video team first. As other teams began requesting tabs, including Groups, Pages, and News, the team that managed the navigation within the app had to create rules about how tabs could be used and how the channels could be leveraged. This led to the d...


33 reads

Pitched the idea for Facebook Marketplace in 2009

We didn’t start working on Marketplace until 2015, however. Five years after launch, the Marketplace Tab on Facebook now has over a billion monthly active users, more than Snapchat and Twitter combined.


66 reads

The pivot

Almost every two-sided marketplace struggles with bringing on enough supply and/or bringing on enough demand. Surprisingly, Facebook didn’t. We already had both buyers and sellers, but we weren’t succeeding in making the connection between the two.


36 reads


Our early bet was that supply would drive demand—that having sufficient inventory would get buyers excited about coming to this new tab to browse. To do that, we had to get sellers on board. Sellers had no incentive to create new listings on an unknown marketplace with...



22 reads

The launch

The launch

The launch of Marketplace happened on October 4, 2016.

Needless to say, it wasn’t pretty. A small bug in the fraud queues resulted in a massive flood of violating items. We were able to get it cleaned up quickly by reinstating the rules, but it was an inauspicious start, to say the least.


36 reads

Lessons learned

2. Device matters

While the product started primarily for mobile, we realized that to be competitive, we needed to add a desktop version. This was important for larger purchases and would make listing easier for high-volume sellers. 


16 reads

Being responsive to challenges

We had to stay on top of new issues as they arose but also keep the team innovating and building features that customers expected. This is the constant push-pull of building a product that balances the needs of buyers and sellers while preventing bad actors and negotiating the external environmen...


16 reads




Full time dad and IT enthusiast for the rest.

Deb led the team that pitched, built, launched, and scaled Facebook Marketplace from just an idea to what it is today. During her 11 years at Facebook/Meta, she also led teams that built Facebook Login, Facebook Pay, Facebook Commerce Manager, and dozens of other foundational Facebook products.


History of Positive Economics

History of Positive Economics

The history of positive economics can be traced back to the 19th century from the ideas of John Neville Keynes and John Stuart Mill, who were early economists. 

Keynes believed that logic and methodology were imperative in the study of economics while Mill was an economist who blended econo...

We don’t know what consumers really want until they show us

We don’t know what consumers really want until they show us

We can’t always follow the conventional norm and depend on historic data to tell us what’s next; innovative businesses should always consider taking calculated risks with their marketing strategies

Netflix released such...

Ready for the next level?

Read Like a Pro


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers



5,740 Reviews

App Store



72,690 Reviews

Google Play


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations


Claim Your Limited Offer

Get Deepstash Pro