Love and the "sunk cost bias"

It's a bias related to money and it describes how investors hold on tight to losing assets. The driving force behind this behavior is our fear of regret.

It shows we are very hesitant to sell an asset at a loss and we tend to hang on to it as it keeps dropping in value, hoping it will pi...

Regret is important in our lives because it facilitates the process of learning from our mistakes and avoiding repeating them.

Brain imaging helped identify the neural circuits that are involved when we feel regret.

A substantial activity is taking place in the hippocampus, which is responsible for memory. Also,  experiencing regret and being scared of feeling regret involve very similar neural circuits – indicatin...

When starting new projects, we tend to have high expectations of them doing well. We put a big amount of effort into them and even if see they don't go that well, we still choose not to opt-out. Instead, we hang on them longer, because we feel regret of leaving a project before it material...

• Start by assessing how regret really is affecting you.
• Always be aware that while making a change always involves a risk it is equally risky to do nothing.
• Remember that regret keeps us tied to the past.
• Seek help and allow yourself to be advised by others.

It's our tendency o focus on losses rather than gains. 

That makes people who are more prone to feel regret less likely to take risks.