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Content operations is the combined foundation of people, process, and technology that allows an organization to effectively and efficiently maintain its content lifecycle from start to finish. This framework spans the strategy, creation, publishing, distribution, and management of content.
Content operations focus on three elements:
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In content and content operations, the people are the foundation. While customers sit at the center of content, the operations aspect focuses on the company and its team. Roles and responsibilities should be well-defined and outlined to keep the system running smoothly.
Your team — and their roles and responsibilities — will help determine workflows to keep your content moving from planning to publishing.
Style guidelines, templates, and content governance models strengthen processes and promote accountability and consistency. These frameworks help kee...
Content operations lead to results, and they result in:
Because the planning and execution of content are so extensive, teams require multiple resources to be successful.
The technology for content operations can fall into categories such as:
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