Why content operations matter - Deepstash

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Why content operations matter

Content operations lead to results, and they result in:

  • Saving time and money. When a content operations team establishes a sound cycle between people, processes, and technology, it leads to efficiency.
  • Content operations promote better quality content.
  • Producing content faster. When faced with an immovable deadline, content operations keep teams on schedule.
  • Happy and confident teams. When team members are unhappy or confused about their roles, responsibilities, or resources, their work may reflect it.

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MORE IDEAS FROM THE SAME ARTICLE

Because the planning and execution of content are so extensive, teams require multiple resources to be successful.

Your team — and their roles and responsibilities — will help determine workflows to keep your content moving from planning to publishing.

In content and content operations, the people are the foundation. While customers sit at the center of content, the operations aspect focuses on the company and its team. Roles and responsibilities should be well-defined and outlined to keep the system running smoothly.

Content operations is the combined foundation of people, process, and technology that allows an organization to effectively and efficiently maintain its content lifecycle from start to finish. This framework spans the strategy, creation, publishing, distribution, and management o...

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