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User experience

There is a very steep learning curve involved in Web3. Your existing web browsers don't support direct access to Web3 experiences. Instead, you need several browser extensions or plug-ins for the essential benefits.

Web3 needs to become much easier to access and navigate for mass adoption. And then educational content and training about getting started are still needed.

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MORE IDEAS FROM THE SAME ARTICLE

In a decentralised network, transactions become slower because every transaction has to move through the entire peer-to-peer network, or it requires high "gas fees" to speed up transactions.

Most people behind the hype of Web3 are trying to make a quick dollar. However, Web 3.0 is a certainty although it is still a distance off.

  • Educate yourself. Figure out how you want to ultimately position your brand as a Web 3 player so that you don't have to play catch up. Set up Google Alerts and track "Web3" as a keyword.
  • Study the pioneers. Brands like Nike, Adidas, Pepsi, Zara, Snoo...

Elon Musks' Starlink is still trying to bring internet connectivity, i.e. Web 1.0 and Web 2.0, to the developing world.

When blockchain was first envisioned, one key attraction was costless transactions. It turns out to be very expensive and energy-intensive.  However, there is a huge shift towards using more eco-friendly methods of natural gas, hydroelectric, wind and solar projects rising to power crypto mining....

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