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How to get what you want using words

How to get what you want using words

In Treatise on Rhetoric, Aristotle set to figure out how to use rhetoric to persuade someone.

According to Aristotle, there are three types of persuasive speech.

  1. Forensic, or judicial rhetoric. It establishes facts and judgements about the past.
  2. Epideictic, or demonstrative, rhetoric. Proclamation about the present situation, like wedding speeches.
  3. Deliberative rhetoric or symbouleutikon. It encourages change by talking about a possible future. For example, Martin Luther King Jr's dream was that the nation won't be judged by the colour of their skin.

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Aristotle describes three persuasive appeals:

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