In Treatise on Rhetoric, Aristotle set to figure out how to use rhetoric to persuade someone.

According to Aristotle, there are three types of persuasive speech.

1. Forensic, or judicial rhetoric. It establishes facts and judgements about the past.
2. E...

Aristotle describes three persuasive appeals:

1. Ethos. How you convince and audience of your credibility.
2. Logos is logic and reason using rhetorical devices such as analogies, examples, and citations of research. Structure and content are also im...