The best predictor of behavior is ease - Deepstash
The best predictor of behavior is ease

The best predictor of behavior is ease

The biggest misperception about changing minds is that you need to do it at all. A lot of our behavior doesn’t reflect any conscious thinking; that’s why the best predictor of behavior is ease. It’s more powerful than motivation, price, quality, satisfaction, or intentions.

Ease makes people happy, and effort can really annoy people. So whenever you want to influence behavior, make that behavior as easy as possible.

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jamesthecooper

Started studying chemistry at college, never finished.

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