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The best predictor of behavior is ease

The best predictor of behavior is ease

The biggest misperception about changing minds is that you need to do it at all. A lot of our behavior doesn’t reflect any conscious thinking; that’s why the best predictor of behavior is ease. It’s more powerful than motivation, price, quality, satisfaction, or intentions.

Ease makes people happy, and effort can really annoy people. So whenever you want to influence behavior, make that behavior as easy as possible.


233 reads


Making it ok for someone to say No makes them want to say Yes

Making it ok for someone to say No makes them want to say Yes

  • The only way to make your dreams come true is to influence other people to change their behavior.
  • Trying to influence someone means you’re a threat to their time, money, pride, or social capital. Most importantly, influence threatens their attention. But when you make an invitation...


330 reads

Influence doesn't work the way you think

  • There are 2 internal systems governing our thinking and behavior. The first is fast, unconscious, emotional, and instinctive; these are your gut reactions. The second is slow, conscious, effortful, and seemingly rational; these are your deliberate decisions.
  • Because the unconscious m...


238 reads

Lasting influence is a group project

Lasting influence is a group project

Few of history’s turning points can credit just one hero. Instead, there was an army of poeple who spread the word, or they stepped up and did it.

In Hurricane Katrina, hundreds of boat owners rescued people—single moms, toddlers, grandfathers—stranded in attics, on roofs, in flooded h...


176 reads

Being charismatic isn't something you are; it's something you do

You can become more charismatic—someone people want to pay attention to—with a few tweaks to your language, body language, and your attention.

The simplest charisma hack is to practice focusing your attention on people one at a time. Start by asking questions and u...


200 reads




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