1. Market Penetration:

• New-market disruption: this is where disruptive products compete with non-consumption. They create new markets and reach people who previously weren’t consumers. As their performance improves, they run into some existing markets to disrupt. 
• Low-end ...

This describes which market a product fits into: established market, new market, extension of an existing market, re-segmentation, etc.

Once you know the market, you know something about the competition, and you can come up with a preliminary plan for that.

Exploitation involves improving and refining existing products and processes. This typically happens through a focus on efficiency and execution.

In contrast, the focus of exploration is on identifying new ideas and ways of doing things. This involves thing...