Usage of content with “machine learning” in the title is flat year-over-year (down 1%, which is noise). Usage of content with “ML” in the title is up 35%. We don’t expect another AI winter—AI is too solidly entrenched in online business practices, and in ways that aren’t as visible as social media recommendations; you’ll never know (or care) whether the company that makes your espresso machine is using machine learning to optimize the manufacturing process and manage inventory, but if they aren’t now, they will be.
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