Individuals and organizations need to constantly gather new sources of information in order to expand their knowledge and grow, creating a need to incorporate multiple personas.

These personas are driven by the idea that no matter how successful a company currently is, no ...

The Experimenter celebrates the process, not the tool, testing and retesting potential scenarios to make ideas tangible.

A calculated risk-taker, this person models everything from products to services to proposals in order to efficiently reach a solution. To share the fu...

The Storyteller captures our imagination with compelling narratives of initiative, hard work, and innovation. This person goes beyond oral tradition to work in whatever medium best fits their skills and message: video, narrative, animation, even comic strips.

By rooting t...

The Caregiver is the foundation of human-powered innovation. Through empathy, they work to understand each individual customer and create a relationship.

Whether a nurse in a hospital, a salesperson in a retail shop, or a teller at an international financial institution, ...

The Experience Architect is that person relentlessly focused on creating remarkable individual experiences. This person facilitates positive encounters with your organization through products, services, digital interactions, spaces, or events.

Whether an architect or a su...

The Cross-Pollinator draws associations and connections between seemingly unrelated ideas or concepts to break new ground.

Armed with a wide set of interests, an avid curiosity, and an aptitude for learning and teaching, the Cross-Pollinator brings in big ideas from the o...

The Director has an acute understanding of the bigger picture, with a firm grasp on the pulse of their organization. Subsequently, the Director is talented at setting the stage, targeting opportunities, bringing out the best in their players, and getting things done.

Thro...

This is the person who ventures into the field to observe how people interact with products, services, and experiences in order to come up with new innovations.

This person is good at reframing a problem in a new way, humanizing the scientific method to apply it to daily ...

The Collaborator is the rare person who truly values the team over the individual. In the interest of getting things done, the Collaborator coaxes people out of their work silos to form multidisciplinary teams.

In doing so, the person in this role dissolves traditional bou...