The logo color choices of top companies

Almost all of the famous logos that we can see in the picture can be identified by their shape, their font, and especially their color.

The link between color and brand identity is strong. In the Journal of the Academy of Marketing Science, researchers Lauren Labrecque and George Milne explain that “like a carefully chosen brand name, color carries an intrinsic meaning that becomes central to the brand’s identity, contributes to brand recognition, and communicates the desired image.”