Fortune 500 companies and logo colors: one big trend
It’s easy to understand why blue logos are such a popular choice. Blue is an inoffensive color, a safe but sophisticated hue. And for companies that wish to convey security—say, those in Finance, Tech, Health or Insurance—blue does an admirable job.
Red, on the other hand, is a bolder choice for a brand. Yet it came in as the second-most popular choice. In the Fortune 500, there’s a clear link between the Food and Retail industries and a red logo—backing the research on color differentiation by Labrecque and Milne.
30
240 reads
CURATED FROM
Color psychology: The logo color tricks used by top companies—and how to design your own
canva.com
6 ideas
·1.51K reads
IDEAS CURATED BY
This will help small businesses and designers to pick the best colors for their brand kits or logos.
“
The idea is part of this collection:
Learn more about marketingandsales with this collection
The importance of innovation
The power of perseverance
How to think big and take risks
Related collections
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates