Fortune 500 companies and logo colors: one big trend
It’s easy to understand why blue logos are such a popular choice. Blue is an inoffensive color, a safe but sophisticated hue. And for companies that wish to convey security—say, those in Finance, Tech, Health or Insurance—blue does an admirable job.
Red, on the other hand, is a bolder choice for a brand. Yet it came in as the second-most popular choice. In the Fortune 500, there’s a clear link between the Food and Retail industries and a red logo—backing the research on color differentiation by Labrecque and Milne.
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Color psychology: The logo color tricks used by top companies—and how to design your own
canva.com
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·1.5K reads
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This will help small businesses and designers to pick the best colors for their brand kits or logos.
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