Ideas from books, articles & podcasts.
Hey! You're amazing.
Now that I've got your attention let's talk about what just happened: telling you something positive about yourself focused on producing a singular emotional response. You might even have felt some warmth in your chest from this message.
But what if I said something negative instead?
You'd be jolted and might even start to feel heat rising to your face making you angry thinking of all the reasons you are NOT what I just said.
Hubspot says that emotional marketing refers to "marketing and advertising that use emotion to make you notice, remember, share, and buy."
MORE IDEAS FROM THE SAME ARTICLE
From three basic colors (red, blue and yellow) and 11 main colors you can create 10 million shades on a spectrum that can be seen by the human eye.
Scientists at Yale and Duke discovered that humans have a preference for the positive that is deeply rooted in our DNA. This cognitive bias has been illustrated in thought experiments and scientific studies for years.
The emotion your marketing targets will depend on your industry, offer and audience.
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