Emotional Marketing: Branding with Heart

Hey! You're amazing.

Now that I've got your attention let's talk about what just happened: telling you something positive about yourself focused on producing a singular emotional response. You might even have felt some warmth in your chest from this message.

But what if I said something negative instead?

You'd be jolted and might even start to feel heat rising to your face making you angry thinking of all the reasons you are NOT what I just said. 

Hubspot says that emotional marketing refers to "marketing and advertising that use emotion to make you notice, remember, share, and buy."