Emotional Marketing: Branding with Heart - Deepstash
Emotional Marketing: Branding with Heart

Emotional Marketing: Branding with Heart

Hey! You're amazing.

Now that I've got your attention let's talk about what just happened: telling you something positive about yourself focused on producing a singular emotional response. You might even have felt some warmth in your chest from this message.

But what if I said something negative instead?

You'd be jolted and might even start to feel heat rising to your face making you angry thinking of all the reasons you are NOT what I just said. 

Hubspot says that emotional marketing refers to "marketing and advertising that use emotion to make you notice, remember, share, and buy." 


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I tell stories.

As human beings we are influenced by thousands of messages per day. Brands want our attention, purchase and loyalty. So what's the best way to get it? Appeal to our human emotions. Let's explore whether positive or negative messaging works better, and why all brands must focus not so much on WHAT they say but HOW they say it.

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