Ideas from books, articles & podcasts.
The emotion your marketing targets will depend on your industry, offer and audience.
But consider the difference between positive & negative framing:
So which should you use?
Scientists at Yale and Duke concluded that human beings respond better to positive framing than negative framing.
MORE IDEAS FROM THE SAME ARTICLE
From three basic colors (red, blue and yellow) and 11 main colors you can create 10 million shades on a spectrum that can be seen by the human eye.
Scientists at Yale and Duke discovered that humans have a preference for the positive that is deeply rooted in our DNA. This cognitive bias has been illustrated in thought experiments and scientific studies for years.
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