Brand & Marketing: Which Emotion Should You Target? - Deepstash

Bite-sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

Brand & Marketing: Which Emotion Should You Target?

Brand & Marketing: Which Emotion Should You Target?

The emotion your marketing targets will depend on your industry, offer and audience. 

But consider the difference between positive & negative framing:

  • Positive Framing focuses on the benefits of getting something by promoting progress or growth.
  • Negative Framing focuses on the pain of losing or missing out on something by promoting prevention & solutions to avoid pain.

So which should you use?

Scientists at Yale and Duke concluded that human beings respond better to positive framing than negative framing.

STASHED IN:

16

MORE IDEAS FROM THE SAME ARTICLE

From three basic colors (red, blue and yellow) and 11 main colors you can create 10 million shades on a spectrum that can be seen by the human eye. 

Scientists at Yale and Duke discovered that humans have a preference for the positive that is deeply rooted in our DNA. This cognitive bias has been illustrated in thought experiments and scientific studies for years. 

Plenty of research shows that emotion influences consumer behavior

5 Reactions

2 Comments

It's time to

READ

LIKE

A PRO!

Jump-start your

reading habits

, gather your

knowledge

,

remember what you read

and stay ahead of the crowd!

Takes just 5 minutes a day.


TRY THE DEEPSTASH APP

+2M Installs

4.7 App Score