Ideas from books, articles & podcasts.
Scientists at Yale and Duke discovered that humans have a preference for the positive that is deeply rooted in our DNA. This cognitive bias has been illustrated in thought experiments and scientific studies for years.
That means people will be attracted to your solution when you use positive statements.
Crafting statements that scare consumers by using negative words intended to make them anxious for not using your solution, actually pushes them away.
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From three basic colors (red, blue and yellow) and 11 main colors you can create 10 million shades on a spectrum that can be seen by the human eye.
The emotion your marketing targets will depend on your industry, offer and audience.
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