Planning Your Podcast - Deepstash
The Podcasting Ecosystem

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The Podcasting Ecosystem

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Planning Your Podcast

There are two big questions you need to ask yourself here:

  • Why do you want to make a podcast? That's important to keep in mind so that you can stay motivated, even when you're finding it difficult to get a show out.
  • Who are you making this podcast for? A lot of smart people talk about creating listener personas or avatars. It's a good idea, sketching out exactly who it is that you'd like to listen to your content. That persona is something to keep in mind every time you plan an episode.

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Recording Equipment

The bare minimum you need to record a podcast is a computer with a USB microphone and access to the internet. As a general rule, though, the more limited and lower cost of your setup and equipment, the more limited the sound quality of your show will be.

Simple USB micr...

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Choosing a Podcast Format

The common types of podcast show formats:

  • The Solo Show
  • The Co-Hosted Show
  • The Interview Show.

There are a bunch of other formats that aren't so commonly used but might well suit you.

For example:

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Naming Your Podcast

  • Option 1 – The Clever Name: You might think of a really clever name for your show. But remember that people need to be able to find it when they’re searching for information about your topic.
  • Option 2 – The Descriptive Name: The searchable choice is ...

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Choosing Good Episode Titles

Just like choosing a name for your podcast, choosing good, searchable, descriptive titles for your episodes is important.

  • The biggest mistake when it comes to naming your episodes is to call them “Episode 1”, “Episode 2”, and so on. Nobody’s go...

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Submitting to Directories

These are the places where listeners can discover, subscribe to, and download it.

Any good host will have a decent set of auto-submit or guided-submission tools. So, they make it easy to get your show into Apple Podcasts, Spotify, Google Podcasts, and other popular spots.

On...

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Recording & Editing Software

When you plug your USB microphone into your computer, you will need some software to actually record and edit the audio. There are a few options for this: 

  • Audacity: a good quality, free-of-charge audio editing application. For the majority of people, it ...

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Having An Audience Before Starting A Podcast

If you already have an audience built around something other than your podcast, then it's a good opportunity for laying the foundations of the show's fanbase.

  • During the planning stages, you may opt to survey your audience, to find out their current pain points and st...

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Publishing Your Podcast

Cover Art. Having attractive cover art that stands out is vital when your show lines up against thousands of others in the Apple Podcasts or Spotify directories. 

Choosing Your Podcast Hosting. You’ll need a podcast hosting account, sometimes called a medi...

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Scripting your Show

The intimate nature of podcasting is far more suited to being a conversation, as opposed to a sermon. So try to wean yourself off a fully scripted show with bullet points of everything you want to cover. This will become easier over time with practice until eventually writing a f...

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How Often Should You Release New Episodes?

The best schedule is normally the most frequent one that you can stick to, on a regular basis. So, if you can only manage once a month, that’s fine. If you can manage every 2 weeks, even better. If you can manage weekly, then that’s great.

You can still have a big impac...

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Give Your Audience a Reason to Listen

Whether you're providing information that will help someone to lose weight, or doing a really entertaining interview with one of your favorite authors you're providing value for your listener.

Not only have you given them a reason to listen, but you've also given them a rea...

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Music for your Podcast

  • There’s no rule to say your show must have music, but many podcasters stick some at the beginning and end to add that extra layer of professionalism.
  • You don’t want to have a piece of music playing on its own for any longer than 10 seconds. If you do...

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Having No Audience Before Starting A Podcast

Most podcasters kick things off by talking “into the void”.

Here's some good news: surveys show that potential new listeners don't care if they've never heard of you. In fact, it's the least important factor they'll consider when weighing up whether or not to hit play.

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The Lenght of A Podcast Episode

Ultimately your episode lengths should be decided by two things.

  • Your content
  • Your audience.

How long does it need to be to get the message out? If you asked most podcast listeners, a “short” episode would probably be anything under 15 minutes. And...

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CURATED FROM

CURATED BY

george_ii

Never give up. Always find a reason to keep trying.

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